A therapist homepage checklist you can actually use

1. Make the opening specific to your practice

Read just the first heading and paragraph. Could the words belong to almost any therapist? A line such as “Welcome to your journey” leaves the visitor to work out what you do. Begin with the people you work with and the service or concerns that actually fit your practice.

You do not need to list every specialty in the opening. Choose the clearest description of your current work. Keep your professional name and verified credentials easy to find elsewhere on the page or through a clearly named About link.

• Name the audience you actually serve.
• Describe the service in familiar words.
• Include the location or service area that applies to your work.
• Use one main page heading, then descriptive section headings.

2. Draft the first screen with this outline

This is a writing framework, not a finished claim about your practice. Replace each bracketed field. If a phrase does not accurately describe your work, remove or rewrite it. Read the result aloud and simplify anything you would not naturally say.

AUDIENCE AND LOCATION
[Type of therapy] for [people you work with] in [your service area].

MAIN HEADING
[A clear, specific invitation related to your actual work.]

INTRODUCTION
At [practice name], I work with [audience] navigating [concerns within your scope]. Sessions take place [online / in person / both, with the relevant location].

NEXT STEP
[Request a consultation / Ask about availability / Book an appointment]

WHAT TO EXPECT
[Explain what the chosen action does, whether it costs anything, and when you normally respond.]

3. Put practical details within easy reach

A visitor may understand your work and still need to know whether appointments are online, whether the location fits, or how payment works. Put the essential details on the homepage or link directly to a plainly named page that answers them.

Use your real session fee and insurance arrangements when you are ready to publish them. If fees vary, explain what determines the amount and where someone can get the relevant information. Do not copy the prices or eligibility details from a sample practice.

• Session format and applicable service locations.
• Typical session length, if it is consistent.
• Accurate fees and payment or insurance information.
• Availability wording that you can keep up to date.

4. Give the main link a clear destination

Decide what you want a new visitor to do first. A consultation request, an availability inquiry, and booking a paid session are different actions. The wording should tell people which one they are taking.

Use the same destination for repeated invitations to that action. You can place a link near the introduction and repeat it after the practical details. Keep other useful navigation, such as About and Fees, available without giving every link equal visual emphasis.

Reference: W3C guidance on descriptive links and clear writing.

5. Give each section one job

Try this order: introduction, who the practice serves, how sessions work, practical details, and what happens next. Adapt it to the questions people ask your practice. The order is an editorial starting point, not a proven conversion formula.

Use short paragraphs and section headings that describe the content beneath them. Keep long explanations of your background or approach on a relevant linked page when they interrupt the introduction. A visitor should be able to scan the headings and understand the page's direction.

6. Check the browser title as well as the headline

Your page title is separate from the large heading on the page. Use a concise, accurate title that describes the page and names your practice. For example, a fictional online practice might use “Online Therapy for Adults in Oregon | Fern & Field.” Your own title must match your actual services and location.

Write a short page description that summarizes what someone will find. Avoid repeating a string of locations or specialties merely to fit more words into search results. Google may generate a different title or snippet; these fields help describe the page but do not guarantee its search appearance.

Reference: Google's guidance on descriptive page titles.

7. Test the page before calling it finished

Open the public page on a phone. Check the heading, menu, text, and contact link without zooming out. Then use a keyboard to move through the page: you should be able to see which link is focused and activate it.

Follow the main link all the way through. If it reaches an inquiry form, send a non-sensitive test message and confirm that it arrives. This simple check can catch a wrong destination or delivery problem that polished copy cannot fix.

Save the current text before replacing it, and change one group of problems at a time. Review the checklist again when your fees, availability, location, or services change.

Your publishing checklist

Check the items as you review your page. Checkmarks stay in this page only and are not sent to PracticeRevamp.